Bringing it back to the Fall of 2012 launch of Russell Simmon’s menswear brand, Argyleculture, when they announced its partnership with HMX Group and designer Joseph Abboud. As HMX Group Chief Creative Officer, Abboud worked with Simmons in translating his vision of quality and style by establishing creative direction for the entire line. The HMX partnership added to Argyleculture existing partnerships, which included Peerless Clothing for Clothing, McGee Group for Eyewear, Concept 1 for Headwear and American Belt Company for Belts and Small Leathers. Back in the Fall of 2012, Argyleculture’s launched a collection that focused on classics with a twist, as well as many other detail additions that were traditional, but highlighted with a degree of unpredictability. Originally designed with the Urban Graduate in mind (a term coined by Simmons that defines an emerged male and female consumer born and bred in the hip hop culture, now mature and successful in his or her own right), Argyleculture had been recreated, extending its’ reach and appeal to all fashion conscious men. Argyleculture’s style has evolved each season with the intent of staying classic yet playing with elements that provide slightly more edge. Abboud’s input and knowledge of menswear will continue to grow the brand and allow us a far greater opportunity to fill a space that is wide open and satisfy a customer that is very underserved.