RushCard is the prepaid debit card provider co-founded by hip-hop mogul/master entrepreneur Russell Simmons. The program is adding new security features to better protect its customers from theft and secure piece of mind through financial empowerment. The company will add a fingerprint authentication to the app, as well as the option for customers to temporarily freeze their accounts if they lose their cards.

RUSH-title

RushCard’s app will also allow customers to virtually access a discount prescription program at Walmart without having to physically show a card.

RUSH-retailers

The app’s upcoming features represent the first major changes brought under the new CEO Ron Hynes. He joined the company last month from Mozido, which is a mobile payments platform, and before that he served as executive vice president of MasterCard’s prepaid solutions division. Though Hynes led the rollout, the security upgrades were planned before his arrival. He was enthusiastic about the company’s fine-tuning of its customer service, suggesting it represents a return to RushCard’s core business strategy.